As part of the OnWhite Design team, we redesigned the product packaging for Miao Zheng Zheng's new Fish Oil Bobo launch: 50 Fish Oil Capsules · Complete Fresh Meat Wet Food.
Due to the differences in fish oil content between the 50 Fish Oil Capsules and the 100 Fish Oil Capsules, our team maintained a consistent style and core design elements while introducing subtle distinctions:
- 50 Fish Oil Capsules: aluminum foil trays
- 100 Fish Oil Capsules: gold foil trays
The tray labels incorporate vector illustrations that are simple yet playful, aligning with the external packaging’s color system to create a unified visual identity.
Client: Miao Zheng Zheng (喵铮铮)
Role: Branding & Motion
Skills: Art Direction, Brand Identity, Brand System Design, Motion Graphics, Product Marketing