A conceptual rebrand that explores how a refreshed visual system could introduce HYUKOH to a broader North American market. The goal was to reimagine the band’s identity through a contemporary Western indie lens while preserving the distinctive style and feel of HYUKOH’s music.
Tour Posters
HYUKOH & Sunset Rollercoaster North America Tour 2026 AAA & 24: How to Find True Love and Happiness
HYUKOH is one of South Korea’s most defining indie bands. Although they have an established global fanbase and strong artistic identity, their reach within the North American mainstream remains limited due to infrequent touring and pandemic cancellations. With the release of 'AAA', HYUKOH's first major collaboration in four years, the band has an opportunity to reintroduce themselves to a new demographic, but needed a visual system that could translate their essence across cultures.
lyric Posters
HYUKOH, '24: How to Find True Love and Happiness' - LOVE YA! HYUKOH & SUNSET ROLLERCOASTER, 'AAA' - BURGUNDY RED
The rebrand centers on 'AAA', HYUKOH, and Sunset Rollercoaster’s latest collaborative album, and integrates work inspired by '24: How to Find True Love and Happiness'. I incorporated soft gradients, drifting lyrics, grain-rich textures, and visual compositions that feel nostalgic and cinematic.
Spotify artist page
Spotify artist page
